All proceeds from the sale of Pirate Paks on August 19 will go towards White Spot Week at Zajac Ranch

VANCOUVER – The sails are drawn, the first mate is at the wheel and a tasty White Spot kids’ meal is on deck. Since White Spot served its first Pirate Pak in 1968, kids from across British Columbia and Alberta have grown to relish eating out of the iconic ship as part of a fun, imaginative dining ritual. In celebration of this legendary favourite, White Spot is launching Pirate Pak Day – an annual event to reminisce about the simple joys of childhood and create lasting memories for future generations.

“The overwhelming response we received from the Pirate Pak’s 40th birthday celebration last year speaks to the timeless appeal of White Spot’s famous kids’ meal,” said Warren Erhart, president of White Spot. “With the launch of Pirate Pak Day, we hope to keep the magic and tradition of the Pirate Pak alive for years to come and encourage children to exercise their imagination, have fun and enjoy being a kid.”

In honour of Pirate Pak Day on Wednesday, August 19, all proceeds from Pirate Pak sales and contributions received in lieu of Pirate Paks will be donated to the Zajac Ranch for Children – a longtime B.C. charity dedicated to giving children with life-threatening illnesses and chronic disabilities an unforgettable summer camp experience.
 
“White Spot is thrilled that all proceeds from the sale of Pirate Paks will help send kids to Zajac Ranch for ‘White Spot Week’ from August 24 to 28,” said Erhart. “The kids will participate in a variety of activities such as horseback riding, kayaking, water sports and arts and crafts – an opportunity that wouldn’t otherwise be possible.”

A mainstay on the White Spot menu for more than 40 years, the Pirate Pak was first created by Nat Bailey to provide an exclusive dining experience for kids age 10 and under. The Pirate Pak costs $5.99 and is available in a range of appetizing options including the Legendary Burger, grilled cheese sandwich, Pirate Pals crispy-coated chicken, macaroni and cheese and lightly battered Pacific Cod. Each mouth-watering choice still comes complete with fresh-cut fries, a beverage, a scoop of ice cream and a chocolate "gold" doubloon.

Pirate Pak Facts

• Exactly 761,673 Pirate Paks were sold last year
• Since 1968, nearly 21 million Pirate Paks have been sold
• With the option of substituting salad, juice, feature sundaes and shakes for the standard favourites, there are nearly 675 different Pirate Pak combinations!
• The most popular Pirate Pak item is Pirate Pals crispy-coated chicken, a traditional White Spot favourite

About White Spot

Headquartered in Vancouver, British Columbia, White Spot is a B.C. legend. Founded in 1928, when Nat Bailey launched Canada's first drive-in restaurant at Granville and 67th, the 81-year-old chain now sees more than 17 million guests annually at 104 White Spot and Triple O's locations throughout B.C., Alberta and Asia. Bailey's original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal.

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For further information or to schedule an interview, please contact:

Lynsey Brothers
Wilcox Group
604-488-1100
lbrothers@wilcoxgroup.com